Services

Performance Marketing & Media Buying

Meta, Google, and TikTok ad management built around ROAS — not vanity metrics.

The Problem

Wasted ad spend on campaigns that don't convert

Budget gets spread across too many ad sets, creatives, and audiences without a clear winner. You pay for clicks and impressions while actual purchases stay flat — and it gets harder to justify spend every month.

Rising CPMs eating into margins

Platform costs keep climbing while your product margins stay the same. Without tight targeting and creative refresh, each new customer costs more than the last, and profitability disappears before you can scale.

No clear visibility into what's actually working

Meta, Google, and TikTok each tell a different story, and attribution gaps make it impossible to know which campaign drove revenue. Decisions get made on gut feel instead of data — and losing campaigns keep running.

What's Included

  • Ad account audit and strategy

    We review your existing campaigns, account structure, pixel setup, and historical performance to find waste and quick wins before spending another dollar.

  • Meta, Google, and TikTok campaign setup and management

    Full hands-on management across platforms — campaign build, daily monitoring, bid adjustments, and budget shifts based on what's converting.

  • Creative testing and optimization

    Structured testing of hooks, formats, and angles so you find winning creatives faster instead of running the same tired ads until performance drops.

  • Audience and targeting refinement

    Prospecting, retargeting, and lookalike audiences built around your best customers — not broad interest targeting that burns budget on the wrong people.

  • Weekly performance reporting

    Clear weekly reports showing spend, ROAS, CPA, and what's being scaled or cut — no vanity metrics, no dashboards you need a degree to read.

  • Budget allocation and scaling strategy

    A plan for when and how to increase spend on winners without killing performance, tied to your margins and inventory reality.

Why It Matters

For ecommerce brands, paid media is usually the biggest line item after product cost — and the fastest way to grow or bleed cash. Strong media buying doesn't just lower CPA; it gives you predictable revenue you can plan around. When ROAS is clear and campaigns are managed against margins, you can scale confidently instead of guessing whether this month's ad bill will pay for itself.

How It Works

1

Audit your current ad accounts and spend

We pull performance data across all platforms, flag structural issues, and identify where budget is being wasted before we touch anything live.

2

Build a media buying strategy around your margins and goals

You get a channel plan, target ROAS/CPA benchmarks, creative testing roadmap, and budget framework aligned to what your business can actually afford.

3

Launch, test, and optimize campaigns continuously

Campaigns go live with structured tests; we monitor daily, kill losers fast, and push budget toward what's converting.

4

Report results and scale what works

Weekly reporting keeps you in the loop, and proven campaigns get scaled methodically so growth doesn't come at the cost of profitability.

Ready to Fix Your ROAS?

Get a clear picture of what's working in your ad accounts — and a plan to scale it.

Book a Free Growth Audit