ROAS Looked Great. Profit Didn't.
Meta and Google dashboards showed strong ROAS numbers. But after accounting for COGS, fulfillment, and returns — actual margins were unclear. The team was optimizing for the wrong number.
A US supplement brand was spending big on ads but flying blind on profit. We built them a custom analytics SaaS — and changed how they run the business.
$11K
Monthly ad waste eliminated
28%
Subscription retention increase
6 weeks
Full SaaS live
3 platforms
Unified into one dashboard
Revenue was growing. Profit was a mystery.
Meta and Google dashboards showed strong ROAS numbers. But after accounting for COGS, fulfillment, and returns — actual margins were unclear. The team was optimizing for the wrong number.
The brand sold on both channels but had no way to see which was actually more profitable. Amazon fees, FBA costs, and ad attribution were all in separate places.
Subscribers were canceling quietly. No alerts. No patterns. No way to intervene before it happened. The team only saw churn in hindsight — on monthly revenue reports.
Every week, budget decisions were made based on vibes and outdated spreadsheets. There was no live view of what was working, what wasn't, and where to move money.
A custom analytics SaaS — built for their exact business, not anyone else's.
We connected Shopify, Amazon Seller Central, Meta Ads, and Google Ads into one live data pipeline. Every sale, every ad dollar, every return — one source of truth.
Real ROAS calculated after COGS, platform fees, fulfillment, and returns. For the first time, they could see actual profit per channel, per product, per campaign.
A side-by-side profitability view comparing both channels — net margin, best-selling SKUs, return rates, and ad efficiency. Updated in real time.
AI monitors every subscriber. Churn risk scores updated daily. High-risk subscribers trigger automatic win-back flows before they cancel.
Every Monday, a plain-English summary of the week lands in their inbox — what worked, what didn't, where to move budget. No spreadsheets. No manual work.
Six weeks to build. Immediate impact.
$11,000/mo
In wasted ad spend identified and eliminated
Within 30 days of going live
28%
Subscription retention increase
After AI churn alerts started catching at-risk customers early
2 channels, 1 truth
Shopify vs Amazon profitability compared in real time
Budget moved to where it actually worked
6 weeks
Full custom SaaS — built and deployed
Data pipeline, dashboard, tracker, and weekly reports
We build custom AI tools that show you exactly what's working — and what's costing you money.